Local enterprise search, I am talking about Google Maps and things like that. It’s potentially only in the near past over the last two years that it’s actually turned up and started to play a really pivotal piece in the entire SEO game. This is generally because the map appears right up at the very top and it pushes all of the organic listings down.

I think the way things are going at the moment as well, everything is shifting to be more local. Everybody is looking for localized search and it is all the rage, especially with the way mobile phones are now picking up the internet and all that type of thing. It’s important that we, any internet business coaching for that matter must get this right.

Google Places business used to be called Google Local but they recently changed it to Google Places. You want to correctly optimize your Google Places listing to make sure it comes up the top. Whenever someone puts in these geographic targets, suburbs and things like that with a particular industry, that’s when you see the map pop up.

Because it’s such a new addition to Google search, there’s still not a massive amount known about it as to how exactly the algorithm works. There are a few things that we do know, and we would like to claim our listing and get up the top. It pushes down the organic listing as well . Some details on this are in the SEO System 2.0. You can see our SEO Method 2.0 review if you’re interested.

Let’s take for instance ISO Consulting. These niches are, when you are dealing with local enterprise, ISO experts isn’t going to be getting a huge number of traffic searches. Yet it’s so tightly targeted, the owner of this business said she probably has not been busier and she is getting enquiries for work that obviously must have come from the S.E.O work that we probably did because it’s for services that she hasn’t formerly been targeting. That full idea of when you’re working in the local space, it’s quite straightforward.

I believe once we got her in Google Maps and did a tiny bit of off page optimisation, in just 2 weeks she already saw some fantastic results. The seriousness of getting your business listed in here if you have a physical location is supreme.

Google Places, they must have some sort of handle the Yellow Pages because I think they pull plenty of information automatically from the Yellow Pages and you may see lists appear in Google Maps that are pulled clearly from the Yellow Pages. There is not any real owner corroboration, there is no real customization from it.